In an ever-changing digital marketing environment, understanding the customer's decision journey and psychology is the key to reaching your target market. However, this can be tedious and overwhelming. But I am here to make sense of it all for you. I have a BSc in computer science and 8 years in digital marketing, animation, web development and graphics design. I have worked with two (2) notable marketing firms in Africa (over the span of four years) and gained ample experience along the way. I am a full-time freelancer and digital marketer, who loves understanding a client's marketing needs and creating tailored digital marketing strategies/solutions for them. Over the years I have helped businesses with targeted marketing, content creation, landing pages, SEO and many more. This has helped improve their online presence, brand perception, sales and ultimately their market share.